Why this matters
"Strong consistency" and "eventual consistency" are the two ends of a spectrum that drives every data-layer decision. Pick strong when you must (payments, inventory, anything involving money or exclusivity). Pick eventual when you can (feeds, analytics, notifications) — you get far better scale and availability in exchange.
ACID is the vocabulary for strong consistency. BASE is the vocabulary for eventual. Both are sloppy acronyms, but both capture a real tradeoff.